Pierre Carapetian Group works with a small number of outside contributors each year on topics genuinely useful to Toronto homeowners and buyers — real estate, home, neighbourhood, and design-adjacent subject matter, written with the same considered, editorial standard we apply to our own content. If you have a well-researched idea and can write to that bar, we'd like to hear from you. This page outlines what we accept, how the process works, and what you can expect in return.
What We're Looking For
We accept pitches on topics relevant to our audience of Toronto-area buyers, sellers, and homeowners, including:
- Real estate market context and buyer/seller education (Toronto and Greater Toronto Area)
- Home design, renovation, and staging, with a practical or strategic angle
- Neighbourhood life, character, and amenities — particularly Rosedale, Moore Park, Leslieville, Danforth, and the wider East End
- Moving, downsizing, and life-stage transitions as they relate to housing decisions
- Adjacent topics such as home financing, legal considerations, or property maintenance, where the piece is genuinely informative rather than promotional
We do not accept pitches that are purely promotional for another brokerage, service, or product, or that duplicate ground already well covered elsewhere without adding a distinct point of view.
Submission Guidelines
Topic fit. Your pitch should connect clearly to one of the categories above and to our audience's actual decisions — buying, selling, renovating, or settling into a Toronto neighbourhood.
Originality. Submissions must be original, unpublished elsewhere, and not run through AI content generation without substantial human research, editing, and judgment. We check for this. Previously published or syndicated pieces are not accepted.
Length. Most published pieces run 900–1,500 words. Shorter or longer pitches will be considered on merit, but should be proposed at their intended length upfront.
Compensation. Guest contributions are unpaid by default. Compensation is considered only where negotiated in advance of any commissioned or sponsored arrangement, on a case-by-case basis.
Editorial review. All submissions go through editorial review before publication. We may request edits for clarity, accuracy, tone, or fit with our style, and we reserve the right to decline any piece that doesn't meet our standards — including after a pitch has been accepted, if the draft doesn't hold up.
Links and attribution. Contributors may include a short author bio. Where a piece is genuinely useful to our readers, we will include one do-follow link back to the contributor — to their site or a specific relevant page, not a generic homepage stuffed with keywords. Additional links, anchor text choices, and placement are at PCG's discretion. We do not accept payment in exchange for links, and we do not run pieces submitted primarily to secure a backlink rather than to inform our readers.
Why Write for Us
Audience. Our readers are active and prospective Toronto real estate buyers and sellers, along with homeowners researching renovation, staging, and neighbourhood decisions — a specific, motivated readership rather than broad traffic.
Editorial standards. We publish infrequently and selectively. Every piece we run — contributed or in-house — is held to the same considered, well-sourced standard, which means a placement here carries more editorial weight than a high-volume content site.
Backlink equity. A single do-follow link from a page built on genuine editorial judgment, on a site with an established presence in the Toronto real estate space, is worth more than volume-based guest posting. We keep our contributor list short by design.
How to Submit
- Send a pitch first. Fill out the form below with a two-to-three sentence summary of your proposed topic, your angle, and a link to two or three writing samples. Don't send a completed draft at this stage.
- Wait for a response. We review pitches on a rolling basis and will let you know if we'd like to proceed.
- Submit the full draft. If your pitch is accepted, we'll confirm scope, length, and timeline, and you'll submit a complete draft for editorial review.
- Review and publish. We'll return any requested edits, confirm final copy together, and schedule publication once the piece is ready.
Ready to pitch us? Submit the form below.