How I Answer the Where to Invest Question
I’m a big fan of investing in specific buildings versus overall neighbourhoods. Generally speaking I’m a fan of smaller developments. I typically fall for mid-rise boutique buildings that don’t have a ton of units. They are, simply put, special. They come up on the market less often so finding a product that is desirable and will continue to be sought after in the future is one of the ways you can protect your investment. I know it can be argued that that’s everything in Toronto when the market is great, but if the market turns, a desirable building will better weather the storm.
I also prefer anything on a major road. They tend to have great access to transit, have great retail and make it easier to commute in and out of the city. For example, DNA in King West sells for more than Liberty Village because it has direct access to the King West street car.
My favourites in the West include Robert Watson Lofts, The Candy Factory, Art Condos, 66, 75, and 156 Portland.
On the East end, you’ve got the Broadview Lofts — which is my favourite building in the entire city (we sold a unit here for WAY over asking – see the property here). I also love 90 Broadview, The Carlaw, Flat Iron, Work Lofts and 318 King Street East. The King strip east of Yonge is a hot one to watch because once the new East Harbour development is complete, there will be an influx of jobs to the area. Since King is a main street and close to retail it will undoubtedly boom.
For me, I don’t care if you purchase with developer A or developer B. My job is to find you the property that will have the highest margin. I want to help you build your wealth exponentially and create a long-term relationship with you. Take Tony, for example, who I’ve been working with for ten years. I helped turn the equity he had in his primary residence into a high-earning investment portfolio. Read his case study here.
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