In this article we go over a few ways technology has shaped the Real Estate industry from a business perspective, how using technology in your home can increase its value, as well as tools we have developed that can help you during your search.

 1. Social Media Platforms – Marketing

 Social media has become one of the primary targets of Real Estate marketing needs. There is no doubt that social media marketing is effective to boost brand awareness with billions of active users worldwide. Not only does social media boost brand awareness but it also an excellent platform for communicating with target customers, as well as generating leads when it comes to Real Estate. Keeping up with trends is a very important factor when it comes to having an online presence that stands out from the rest. Facebook, Twitter, Instagram and LinkedIn are among the most popular social media platforms that are used when promoting brands. Social media ad campaigns on Facebook and Instagram are becoming increasingly popular because it allows you to set a target audience specifying age, location, gender etc. LinkedIn and Twitter are platforms that give focus on more of a business-to-business level to find and connect with like-minded individuals.

2. Real Estate VR (Virtual Reality) Platforms

 There are many different virtual reality platforms that are shaping Real Estate marketing. These platforms have been developed to make the lives of buyers and sellers easier. Some of these platforms include:

1. Virtual Staging

If you are looking to purchase a home, not all properties are guaranteed to be staged. Buyers look for properties that they can see themselves living in and when the unit is empty, there is no personal connection. There are a variety of cost-efficient websites that allow you to import pictures of an empty unit and furnish it yourself with virtual furniture to get a better idea of how it could be decorated. As a seller, virtual furniture is not as appealing because it won’t be there when clients come to visit the property in person. At Pierre Carapetian Group, we offer a complimentary staging service for our clients. We’ll transform your space with our selection of stunning contemporary furniture and decor. The space is designed for buyers to easily flow from one room to the next. We have had multiple properties sell over asking because of this service alone. Refer to this article for why staging automatically increases property value. View our home staging gallery here.


2. Virtual Tours & Virtual Private Tours

Virtual tours are videos that showcase the best features of a property. Many tech companies have added virtual tours to their apps and sites as these videos have become more popular especially in the last few months. Buyers may also prefer walk through tours recorded by the agent because it provides a more in-home authentic experience, which is classified as a virtual private tour. Virtual private showings are one-on-one viewings for a single prospective buyer via FaceTime/smartphone video and are very cost effective for both parties.

3. The Smart Home Trend – Increasing your home’s value

 Smart home technology is a broad term that can be used to describe any form of home automation. Home automation means the ability to control items around the house with the simple push of a button or a voice command.  According to the “National Association of Home builders and the Consumer Electronics Association”, having certain smart home technology can help homeowners boost the sales price of their property anywhere from 3 to 5%. Additionally, 81% of people who have smart home devices said they’d be more likely to buy a home with similar smart technology. Refer to this article for a rundown of the best smart products on the market today.

4. Apps

 Driving through neighbourhoods or searching in the classifieds section of a newspaper to look up property listings is now very dated. Searching through listings is all done online making the process much simpler and smoother.  Some of the advanced features that our company has developed to make the process easier for you to find a home are:

  1. CalculatorsWe have a variety of calculators that allows you to crunch numbers to get a better idea of what you can afford. Click this link for our Mortgage Payment Calculator, Affordability Calculator, CMCH Insurance Calculator, and Land Transfer Tax Calculator.
  2. Average Monthly Sale Price MapClick on this link to view the average sale prices in the City of Toronto which we update monthly

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